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MEDIA WILL EAT ITSELF, Episode #4

From journo to internal comms guru, with Rachel Miller

Shaun Weston talks to internal communications professional Rachel Miller about her journey from journalism to comms, as well as marketing and social media.
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Rachel Miller is an internal communications professional who runs her own consultancy helping people and organisations improve their ability to communicate. You would think that our ability to communicate is a given, but this is something we overlook on so many levels. In my own experience, I’ve worked for small companies and huge companies who suffer from the same malady: poor communication.

Rachel’s job is to go in, recognise what’s wrong, suggest fixes and plan ahead for the long-term strategy. Our conversation is all about revealing some of the ins and outs of internal comms I bet you didn’t know about. I mean, what’s it actually like to work in internal comms? Hope you enjoy the show!

Need to find something quickly? Here's how:

00:44 The conversation kicks off right here. What exactly is Careermap? Sharon Walpole describes how it works as a resource for young people, including courses, videos, career guidance, and so on.

03:20 Sharon has a publishing background, and is digital savvy, so her role takes in lots of tasks on a regular basis. She is essentially editor-in-chief of Careermap and its various channels. And who is it that helps Sharon do her job? Of course, she has a team of talent to draw on, and some large, familiar organisations willing to help young people take their first (and sometimes second) steps into working life.

06:35 Video is such a big deal these days, and CareermapTV aggregates a whole host of useful content for its visitors. It’s also set to produce its own content. Labour-intensive as it is, what does Sharon think is the best approach to not become bogged down with content production on a massive scale.

10:41 Sharon Walpole’s background in publishing stretches back to her dad, who was a typesetter. She has brought a varied knowledge to her current role, which demands more in terms of being multi-skilled.

13:03 The website is going through change. What are the demands of taking a messy website and turning it into something functional and good-looking? Sharon shares some of the plans about the new site, and the work that’s going into it.