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MEDIA WILL EAT ITSELF, Episode #9

Why I made 30 videos in 30 days, with Kym Hamer

Shaun Weston talks to marketing professional Kym Hamer about why she challenged herself to create 30 YouTube videos in 30 days.
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On the second show of our new season (the 9th overall), I talk to Kym Hamer, who describes herself as a marketing director, property investor, school governor and blogger. She’s also a prolific reader, this I know from following Kym through her social channels over the years, and if you’re looking for an honest and thorough book review, you should check out her website at giddayfromtheuk.com.

We first met when I was editor of a food and drink website, and Kym was working for a well-known packaging company. Her skills have led naturally to independent consultancy, and it’s in this capacity I bring Kym to your attention through this interview.

We talk about many things, such as marketing and social media, and particularly her YouTube experience, where she challenged herself to create 30 videos in 30 days. No small feat!

Need to find something quickly? Here's how:

00:44 The conversation kicks off right here. What exactly is Careermap? Sharon Walpole describes how it works as a resource for young people, including courses, videos, career guidance, and so on.

03:20 Sharon has a publishing background, and is digital savvy, so her role takes in lots of tasks on a regular basis. She is essentially editor-in-chief of Careermap and its various channels. And who is it that helps Sharon do her job? Of course, she has a team of talent to draw on, and some large, familiar organisations willing to help young people take their first (and sometimes second) steps into working life.

06:35 Video is such a big deal these days, and CareermapTV aggregates a whole host of useful content for its visitors. It’s also set to produce its own content. Labour-intensive as it is, what does Sharon think is the best approach to not become bogged down with content production on a massive scale.

10:41 Sharon Walpole’s background in publishing stretches back to her dad, who was a typesetter. She has brought a varied knowledge to her current role, which demands more in terms of being multi-skilled.

13:03 The website is going through change. What are the demands of taking a messy website and turning it into something functional and good-looking? Sharon shares some of the plans about the new site, and the work that’s going into it.

“It's exciting! It's great to be at the front end [of the site redesign], and have ideas and discussions, and a week later it's there!”