Today’s podcast professionals know more than simply audio. They are writers, marketers, PR specialists, social media experts, videographers and designers. And with ‘leadership communication’ in the spotlight, there’s never been a better time to use communication professionals.
An effective podcast strategy – whether public or private – takes into account every step of the process, from artwork to publishing and beyond. When your show is aggregated, how it looks and reads is just as important as how it sounds.
Whether you have a simple plan or a handful of complex ideas, the best approach to creating your podcast is choosing the right professional to work with. The key ingredients are experience, expertise and enthusiasm.
A good podcast starts with a good discussion. Let’s work out what you want to achieve and how you want to achieve it, and take it from there.
There are lots of things to consider in starting your own podcast, but I’ll keep things simple. Whether you’re looking for a public podcast or a private internal comms podcast, let’s find the right content solution for you.